To get the word out about BP's new Scratch & Win promo, we transformed boring outdoor sites into giant replicas of the in-store Scratch & Win cards. Strategically positioned in high-traffic areas, these custom ads enabled us to deliver prizes in real-time to those who engaged with them. Picture cars, TVs, and cash-filled briefcases given away right on the spot.
Cannes Lions - Finalist, Media, Best Use Of Outdoor