Nearly one in five kids in the U.S. is obese. To help change that, former First Lady Michelle Obama co-founded PLEZi, a soda alternative with 70 percent less sugar than the usual sugary beverages. But less sugar alone would not win over Gen Z, so we created The PLEZi Sugar Pack, the world’s first backpack made from all the sugar PLEZi leaves out. By turning what is missing into something kids actually want, we proved sugar is a lot sweeter when it is not in your drink.
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